Does your social
media align with your business-building goals?

I can help.

It takes a considerable investment of time and resources to manage a social media office, so this effort should absolutely work to serve your business objectives. That's why I partner with my clients in a strategic capacity to provide:

Social Media Strategy

that serves as the baseline for all operations

Thought Leadership Social

for brand ambassadors

Ongoing Support

to ensure your team can execute on all initiatives

Social Media Strategy for Companies

My bailiwick is framing a company's social media management within the context of broader business objectives. I work side-by-side with my clients, as an internal resource, to help teams transform social media activities into a viable business driver. This is a collaborative process with client participation and accountability.

“Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media."


The Process

Business Review

Business building goals, plans review: business, marketing & communications plans.

S.W.O.T. Analysis

Analysis of your company's social media performance and where the opportunities are for growth (for mid-sized to large companies).

Social Audit

Digital discovery, audience analysis and, for larger companies, a competitive analysis.

Strategy & Tactics

Strategic planning and actionable, organic social media tactics to drive your business.


Interdepartmental coordination systems, content planning & management tools, organic Influencer programs, Twitter optimization, and social media management support for your team.

Content Creation

Social storytelling, copywriting, editing, hashtag research & usage, cross-channel distribution, best practices and SEO.



Analytics and performance systems if not already in place.

Performance Review

Evaluate performance on an ongoing basis.

Thought Leadership Social

In an era when consumer mistrust is at an all time high, your employees can be your company's best social media resource.

Thought Leadership begins with your CEO who sets the tone and vision for the company, but contributors also include others critical for serving the vision, such as SMEs with specific industry knowledge.

Training and Support

I create programs designed to support Thought Leadership contributors with methodologies rooted in my Social CEO Program, and customized to meet each individual's needs. With hands-on training, deep channel knowledge and time-saving tips, any participant can become a savvy social media expert in just a few weeks. Specific areas we will cover include:

Profile Branding

Social media profiles that reflect your personal brand and are optimized for search engines.

Channel Expertise (Twitter, LinkedIn, Medium & Social Audio)

1:1 training, advanced user practices, time management tools, my Power of 5 principal (how to create the perfect Tweet).

Channel Strategy & Tactics

Social media playbook, proven tactics to boost follower growth & build relationships, hashtag use, tips for industry news gathering.

My clients will learn how to build relationships with key audiences and master valuable short cuts, best practices and advanced user fluency to fast-track success.

Ongoing Support

As a gig-worker, I am often asked to stay on with my clients and help them implement new initiatives. I can take on time-consuming tasks that can be taxing for busy social media departments and love being able to contribute as a valuable member of the social media team.

Who can I help?

Emerging and growth companies looking to invest in their internal social media office. I help companies struggling to deliver social media practices that reach key audiences and win customers. See my clients.

My expertise is in but not limited to these verticals: Enterprise, Startups, FinTech, Crowd-Sourcing, Media/Entertainment, eDiscovery, BigData, InfoGov, Supply Chain Management (SCM), Social Media, Social Authors, Social CEO’s.

As an enterprise, we needed to create a strategy to claim our share of voice with customers, industry analysts, investors, industry thought leaders and the media. Abigail helped us to attack step by step. We created a voice for the company and our executives, engaged our internal audience, and thanks to Abigail, we were able to keep pace with the ever-evolving tactics on all of our social media channels. Two years later, we have tripled our engagement and dominate share of voice in our industry.

Andrea Fuller

Global Brand and
Communications Leader

Social CEOs and Thought Leaders Build Trust with Customers

The more they trust you as a leader the more likely they are to interact with your company, product, or services.