I can help.
It takes a considerable investment of time and resources to manage a social media office, so this effort should absolutely work to serve your business objectives. That's why I partner with my clients in a strategic capacity to provide:
Social Media Strategy for Companies
My bailiwick is framing a company's social media management within the context of broader business objectives. I work side-by-side with my clients, as an internal resource, to help teams transform social media activities into a viable business driver. This is a collaborative process with client participation and accountability.
“Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media."
—Buffer
The Process
Thought Leadership Social
In an era when consumer mistrust is at an all time high, your employees can be your company's best social media resource.
Thought Leadership begins with your CEO who sets the tone and vision for the company, but contributors also include others critical for serving the vision, such as SMEs with specific industry knowledge.
Training and Support
I create programs designed to support Thought Leadership contributors with methodologies rooted in my Social CEO Program, and customized to meet each individual's needs. With hands-on training, deep channel knowledge and time-saving tips, any participant can become a savvy social media expert in just a few weeks. Specific areas we will cover include:
My clients will learn how to build relationships with key audiences and master valuable short cuts, best practices and advanced user fluency to fast-track success.
Ongoing Support
As a gig-worker, I am often asked to stay on with my clients and help them implement new initiatives. I can take on time-consuming tasks that can be taxing for busy social media departments and love being able to contribute as a valuable member of the social media team.
Who can I help?
Emerging and growth companies looking to invest in their internal social media office. I help companies struggling to deliver social media practices that reach key audiences and win customers. See my clients.
My expertise is in but not limited to these verticals: Enterprise, Startups, FinTech, Crowd-Sourcing, Media/Entertainment, eDiscovery, BigData, InfoGov, Supply Chain Management (SCM), Social Media, Social Authors, Social CEO’s.
As an enterprise, we needed to create a strategy to claim our share of voice with customers, industry analysts, investors, industry thought leaders and the media. Abigail helped us to attack step by step. We created a voice for the company and our executives, engaged our internal audience, and thanks to Abigail, we were able to keep pace with the ever-evolving tactics on all of our social media channels. Two years later, we have tripled our engagement and dominate share of voice in our industry.
Andrea Fuller
Global Brand and
Communications Leader
Social CEOs and Thought Leaders Build Trust with Customers
The more they trust you as a leader the more likely they are to interact with your company, product, or services.