A System of Support
Social CEO’s, Thought Leaders, and Brand Ambassadors at any level require a system of strategic guidance and assistance. That’s why my programs are designed to work with a company’s Corporate Communications department and external PR agencies so that all communications efforts are synchronized to maximize results.
With my strategic guidance, proven tactics and valuable time-saving tips, you can be a social media master in just a few sessions!
Choose a Program or Ask Me to Create One
Social Trailblazers
Designed for Business Leaders and Professionals who want to go it alone, my expertise as a Social Media Strategist will guide this process to fast-track participants to social media mastery. I perform the heavy lifting to give your accounts your personal brand stamp, and then teach you how to deploy proven tactics that significantly improve your social media performance and build relationships with key audiences in your industry.
What to Expect
- 1:1 training
- 6 week program time frame
- 6 x 1 hour weekly sessions
- Homework tasks
Pricing after initial evaluation.
Training Sessions
Week 1: Evaluation, personal branding, goals
Weeks 2-5: Channel training, best practices, management tools
Week 6: Progress review, legacy plan
The Supported Leader
This is the perfect option for CEOs and Thought Leaders too busy to manage their social channels consistently. In this program I will work with your communications team to train your designated channel manager to be your social media voice. This is a 3-month minimum commitment with hands-on guidance to ensure consistency and success.
What to Expect
- 1:1 training
- 3 month commitment
- 1 hour weekly sessions
- Homework tasks
Pricing after initial evaluation.
Training & Hands-On Support
- Evaluation, personal branding, goals
- Strategy & tactics
- Hashtag research, strategy, best practices
- Channel training, best practices, management tools
- News gathering, corporate communications support
- Twitter Follower growth
- Weekly posts from Abigail
Team Training
Your Sales and Product Teams are often the first company representatives your customers meet. Turning them into social media advocates can be an invaluable boost to your company’s positive brand perception.
I create training curriculum that teams from any department can use to support your business. Here are some sample tutorials:
Tactical Education Sessions
- Event Tweeting Takeover - how to support your company at trade shows and events
- How to Craft the Perfect Tweet - unlock the power of 5 and get your tweets noticed
- LinkedIn Profile Optimization - personal branding tips & optimization for search
- LinkedIn to Get Noticed - how to engage with friends & colleagues
- Be a Brand Ambassador - tactics to boost company announcements
- What's Up with Social Audio? - an overview of Clubhouse and Twitter Spaces
Employee Advocacy
A system of support to help your Employees be your best Brand Ambassadors:
- Curated posts of company news announcements for social media sharing
- Best practices & tips
- Industry news round up
- Rewards & accolades for champion advocates
Governance
Every company needs a governing Social Media Policy for contributors to be able to participate confidently and move the needle for your business. I will work with your team to craft a governance policy that can serve as part of your on-boarding process for new hires.
Want to Tweet like a pro?
Take one of my Twitter workshops.
Undoubtedly Twitter is the most challenging social media channel to navigate; but is the most essential social media platform for Thought Leaders in every industry. With this in mind I've developed training programs to advance any professional or professional team to Twitter mastery.
Twitter Workshop
Tweet Like a Pro
in Only 7 Sessions
Discovery: 1 call to discuss industry niche, program goals & schedule
Twitter Profile Branding: profile photo, header, @name optimization, bio, industry keywords, privacy & alerts
Monitoring: Abigail will monitor your progress during the program duration and give feedback on your engagement
The Road Ahead: how to keep on Tweeting
Training Modules
5 x 30 min webinars
for strategic engagement on Twitter.com
Why Twitter
Comprehensive overview of the Twitterverse and its many uses, including Twitter Spaces
The Art of Listening
Hashtags/keywords to ID your audience (explore industry conferences)
News Gathering
Tactics for keeping informed, how to find/curate relevant Lists for your industry
Management Tools
Based on your needs Abigail will recommend a Twitter management tool, set you up & provide training
Best Practices
How to create the perfect Tweet ('power of 5') & best practices for engagement
Advanced Twitter Workshop
Expert Twitter Practices
Discovery: 1 call to discuss industry niche, program goals & schedule
Twitter Profile Branding: profile photo, header, @name optimization, bio, industry keywords, privacy & alerts
Tweet Support: receive model tweets 3x/week during program duration
Monitoring: I will monitor your progress and give feedback on your engagement
The Road Ahead: how to keep on Tweeting
Training Modules
6 x 1 hr Weekly Webinars
for strategic engagement including the following topics in various combinations:
Newsgathering
Tactics & tools to keep informed
Management Tools
To maximize efficiency across all devices
Advanced Search
To find customers
Industry Thought Leaders
How to ID influencers & best practices for getting noticed
Best Practices
How to compose the perfect Tweet using the power of 5 & best practices for sticky engagement
Active Listening & Engaged Response
How to engage target audiences
Conference Tweeting
How to participate in/curate conference content
Twitter Spaces
How to guide for #socialaudio participants
Content Creation vs. Content Curation
Which is right for you?; tactics for thought leadership
Syndication
How to best spread company news
Strategic Plan & Tactics
To deliver goals
Measurement
How to measure progress
"As a new author, I saw the benefit of having a presence in different social media. After an exhaustive search, I found Abigail's Social CEO program useful. It is a structured and step-by-step process that explains how someone new to social media can create a presence in these channels."
Suman Sarkar
Management Consultant,
Three S Consulting
Not Sure Which Program is Best for You or Your Team?
Or Need Bespoke Training and Assistance? Ask Me for a Free Assessment.