Abigail Fisher, Social Media Strategist
- Big picture social media strategy with a long-market view
- Thought leadership for executives aiming to define their digital brand
- Digital advertising campaign development
- Influencer program development
- Corporate social media guidelines
- Education & training for 'social employees'
- Departmental coordination & team building for successful implementation
- Authentic storytelling for social communities
- Measurement analysis
In the summer of 2008, some colleagues invited me along to see Gary Vaynerchuk live-cast the 500th episode of his 'Wine Library TV' show. I'd neither heard of Gary Vee or his show, but I went along anyway because I was told that it was a not-to-be-missed event. So there I was milling around, swilling wine, with 100's of other devotees in a vast SoMa warehouse space. While we crowded around the platform where Gary Vee was broadcasting, I also observed the audience craning their necks to stare at each other's name tags. Name tags? Upon closer observation I realized the attendees didn't just feature names on their name tags, they featured this @ symbol followed by a name---they were seeking out each other's Twitter handles! I felt like a true outsider, not privy to this private world the audience was clearly a part of, and my curiosity deepened.
In hindsight I was among the early adopters of Twitter, those who perhaps knew one another via the medium, but had never met in person. That was my very first TweetUp and it was led by the man who later became my biggest social media influence, Gary Vaynerchuk. From that event onward, I decided I was going to learn I everything I possibly could about this new social media landscape, and it's been the focus of my work ever since.
I began my new business by offering training sessions in my living room to anyone who wanted to learn about Twitter and Facebook. Education became the cornerstone of my business and it remains so today. Why? Because I love teaching my clients how to unlock social media's potential for building lasting relationships, with real people, all around the world. Even more, I love when my clients attain that 'ah-hah' moment---when they grasp the power of the medium, and the potential for it to serve their purpose.
I truly love the social media landscape. I am passionate about the unique potential social media has to make positive human connections, and to help further good in the world.
When working with me, I will strive to make the experience as meaningful, as powerful and as lasting as I can. I will be invested in you and your success so you carry forth your purpose into the world. That's a promise.
Startups: Citrine.IO, Redcrow, I'd Watch That, Recommind, Digital Strata, Swink.tv, Quantalife
Entrepreneurs: Chef Joanne Weir, Three S Consulting, Mike Smerklo, ABlogToWatch, BASEnergy, Victoria Love Marin, Annie Williams Homes, Bruce Burtch Cause Marketing, The Moss Group
Businesses: Williams-Sonoma, Bix | Florio | Market Bar, Integrated Cleaning Solutions, Cole Hardware, PassivWorks, Sand Capital Management, Fitness Anywhere, Inc., Winton-DuPont Films
Non-Profits/Education: Stepping On Up with Michael Pritchard, The English Center, Breakthough Collaborative, River Network, Curry Senior Center, SF Tech Connect, Summer Search, Community Gatepath, California Autism Foundation, KIPP Foundation
San Francisco Film Society