Social media support for CEOs, thought leaders and teams.

In an Age of Mistrust Consumers Expect More from CEOs

2020 rocked our world: a global pandemic, economic uncertainty, political divisiveness, a rash of societal horrors and the proliferation of misinformation, it is no wonder consumer mistrust rose to a new high. As we get our vaccines, heal our PTSD, and return to the office, we need to examine how these events have altered the customer landscape and what we can do to repair the trust gap.

Social CEOs Build Trust

When consumer mistrust is high, and customers feel left behind by societal leaders, there are opportunities for Social CEOs to fill the gap.

"We live in a world today where our employees want to know us as humans. Our employees really care about culture. They care about your purpose. In fact, if you look at some of the latest surveys, employees will tell you that salary's not number one anymore.”

—Cisco CEO Chuck Robbins at the 2023 Davos World Economic Forum
(via Julie Hyman, Yahoo! Finance)

The corporate zeitgeist has shifted—no better time to be a #socialCEO! 

Chuck Robbins
say CEOs should take the lead on change rather than waiting for government to impose change on them.
say CEOs should step in when the government does not fix societal problems.
say CEOs should hold themselves accountable to the public and not just to the board of directors or shareholders

How can your company restore customer trust?

Mary Barra

Actively engage employees on social media, starting with your CEO.

When company leaders get out of the C-Suite and meet customers on social media channels, they have an opportunity to build lasting relationships.

The Social CEO is consistently engaged on social media in an authentic way leveraging their channels to champion the company mission, vision, and values. Over time, Social CEOs build trust with audiences.

8 Reasons to be a Social CEO

Mark Benioff
Opportunities to present company vision & values
Raises brand awareness
Humanizes the company
Builds positive relationships with key audiences
Increases employee retention
Fosters a culture of transparency
Mitigates risk in
times of crisis
Establishes trust

The more customers trust you as a leader, the more likely they are to buy your company’s products and services.

Looking for more inspiration? I profile many exemplary Social CEOs as Case Studies on my LinkedIn Publisher blog.

Social CEOs foster Social Companies and that is great for business.

Having a Social CEOs at the helm fosters a company culture where employees are also motivated to become brand ambassadors on their own social media channels. But they need a foundation from which to operate. That’s why I provide guidance, training and support for thought leaders and employees at every level.

Aaron Levie

Become a Social Leader

"Abigail is a social media expert. I would recommend her skill set and services for any senior executive interested in social media. She is a real expert and bring practical advice as to how best to develop a actionable social media strategy."


Mike Smerklo

Entrepreneur & Investor
Next Coast Ventures

How Is Your Company’s Social Media Performing?

If your company’s social media operation is underperforming, it may need a new strategy. As a Social Media Strategist I design strategy that delivers business-building goals.