The Market Opportunity
for Social CEOs
Surprisingly, the number of CEOs who are actively engaged on social media today, particularly at large, publicly traded companies is low—this represents an opportunity for leaders willing to step out with their social brand.
For those CEOs who publicly engage with stakeholders, employees and the media, the benefits can be significant.
"Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year."
Social CEOs Build Trust
When consumer mistrust is high, and customers feel left behind by societal leaders, there are opportunities for Social CEOs to fill the gap.
8 Reasons to be
a Social CEO
Opportunities to present company vision & values
Raises brand awareness
Humanizes the company
Builds positive relationships with key audiences
Increases employee retention
Fosters a culture of transparency
Mitigates risk in times of crisis
These benefits do not just apply to CEOs. They also apply to THOUGHT LEADERS who are willing to commit to their social brand. Establishing a social media presence as a company leader of any stature is simply great for business.
Ready to learn more?
"Abigail is a social media expert. I would recommend her skill set and services for any senior executive interested in social media. She is a real expert and bring practical advice as to how best to develop a actionable social media strategy."
Entrepreneur & Investor
Next Coast Ventures
Social CEO Program Developer and Coach