Social media
programs that support company leaders.

The Market Opportunity
for Social CEOs

Surprisingly, the number of CEOs who are actively engaged on social media today, particularly at large, publicly traded companies is low—this represents an opportunity for leaders willing to step out with their social brand.

For those CEOs who publicly engage with stakeholders, employees and the media, the benefits can be significant.

"Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year."

—Brunswick Group

Social CEOs Build Trust

When consumer mistrust is high, and customers feel left behind by societal leaders, there are opportunities for Social CEOs to fill the gap.

%
say CEOs should step in when the government does not fix societal problems.
%
say CEOs should take the lead on change rather than waiting for government to impose change on them.
%
say CEOs should hold themselves accountable to the public and not just to the board of directors or shareholders

8 Reasons to be
a Social CEO

Elon Musk
Aaron Levie
Mary Barra
Mark Benioff

Opportunities to present company vision & values

Raises brand awareness

Humanizes the company

Builds positive relationships with key audiences

Increases employee retention

Fosters a culture of transparency

Mitigates risk in times of crisis

Establishes TRUST

These benefits do not just apply to CEOs. They also apply to THOUGHT LEADERS who are willing to commit to their social brand. Establishing a social media presence as a company leader of any stature is simply great for business.

Ready to learn more?

"Abigail is a social media expert. I would recommend her skill set and services for any senior executive interested in social media. She is a real expert and bring practical advice as to how best to develop a actionable social media strategy."

mike-smerklo-headshot

Mike Smerklo

Entrepreneur & Investor
Next Coast Ventures

Abigail Fisher

Meet Abigail

Social CEO Program Developer and Coach